Mobile Wallets Adoption in India

  • Security and safety of the funds is the most challenging
  • Convenience in buying products online
  • Wallet brand loyalty
  • Necessity
  • Internet Connection
  • Attract more customers to get more market share
  • Constant flow of money into wallet accounts
  • Easy of use
  • No need to fill personal details again and again while purchasing online/offline
  • Smartphone for everything
  • Partnering with mobile wallet to offer cash back which will help them to attract more customers
  • Multiple mobile top-up recharge offers on wallet
  • Easy payment method with customer details
  • Attract more and more customers
  • Offer many more services
  • The constant flow of money into mobile wallet accounts which is directly/indirectly helping wallet provider valuation.
  • Partnering with the more useful consumer business provider.
  • Offering many more services like bill payments.
  • Cashback offers on various services.
  • User Experience improvement
  • Online advertisements
  • Social media marketing
  • Partnering with financial institutions
  • Referral payments




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